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п»ї4 Signs of an Expert Copywriter
Finding and hiring an expert copywriter can be the key to the success of an online marketing venture. But if you’ve never hired a copywriter before, or you’ve hired a string of bad ones and you can’t seem to figure out why, this article will serve as a guide to help you choose a good one. The following four signs can be used as general indicators of whether or not the copywriters you’re assessing are up to scratch.
Sign #1 - Willingness to Understand Your Market
All experienced and competent copywriters know that excellent copy cannot be created until the mindset and motivations of the target market are thoroughly understood. A good copywriter will work closely with you to figure out exactly who you should be trying to sell your product to, and then find the best way to position it for that market.
If a copywriter is all too ready to launch into a project without first getting a feel for the market, the resulting copy is likely to hit the right notes. Good copy should strike emotional chords with the reader, but they have to be the specific emotional chords that are linked to your product, otherwise no compulsion to buy will be created.
Sign #2 - Emotive Copy
People buy with their emotions, not their logic. Good copywriters know this, and use it to their advantage. In order to heighten the chances of a prospect buying from you, you must first give that prospect an emotional reason to buy. In fact, to convert really well, sales copy ought to create a true emotional need in the reader. Once an emotional need is created, it becomes much harder for the prospect to change her mind with rational thoughts, such as, "It costs too much."
A large part of writing emotive copy is by honing in on the benefits of a product, rather than the features. If a copywriter doesn’t understand this basic distinction between features and benefits, steer clear. This is an absolutely vital concept behind virtually all great sales copy.
Sign #3 - Positive Client Feedback
Expert copywriters typically have raving current and former clients who are willing to recommend them. If a copywriter can’t produce testimonials or positive feedback from past clients, this should be taken as a warning sign that his or her claims to greatness may be nothing but smoke and mirrors.
Also, keep in mind that testimonials can be easily faked. Truly great copywriters won’t be afraid to put you in direct email contact with other clients, in case you have any doubts.
Sign #4 - Quality, Relevant Work Examples
It almost goes without saying, but if a copywriter can’t produce quality examples of work he or she has done in the past, then expert status is definitely not theirs to claim. An expert doesn’t necessarily need to have been in the business for 25 years, but a reasonable body of work indicates that a copywriter has the skills and know how to give clients what they’re looking for.
Beyond that, seeing examples is simply a way to assess a writer’s skills and see if that particular writer’s style is well suited to your project. A good copywriter should be adaptable, so feel free to request samples of copywriting for various different products or services to see how well the writer manages to write for diverse markets. Remember that just because a writer does a great job for, say, a software product, doesn’t necessarily mean she’ll be able to handle writing sales copy for wheelchairs. The market is different and requires a different approach – to a true expert, this won’t be an issue, but for a novice it may result in a struggle.
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Finding and hiring an expert copywriter can be the key to the success of an online marketing venture. But if you’ve never hired a copywriter before, or you’ve hired a string of bad ones and you can’t seem to figure out why, this article will serve as a guide to help you choose a good one. The following four signs can be used as general indicators of whether or not the copywriters you’re assessing are up to scratch.
Sign #1 - Willingness to Understand Your Market
All experienced and competent copywriters know that excellent copy cannot be created until the mindset and motivations of the target market are thoroughly understood. A good copywriter will work closely with you to figure out exactly who you should be trying to sell your product to, and then find the best way to position it for that market.
If a copywriter is all too ready to launch into a project without first getting a feel for the market, the resulting copy is likely to hit the right notes. Good copy should strike emotional chords with the reader, but they have to be the specific emotional chords that are linked to your product, otherwise no compulsion to buy will be created.
Sign #2 - Emotive Copy
People buy with their emotions, not their logic. Good copywriters know this, and use it to their advantage. In order to heighten the chances of a prospect buying from you, you must first give that prospect an emotional reason to buy. In fact, to convert really well, sales copy ought to create a true emotional need in the reader. Once an emotional need is created, it becomes much harder for the prospect to change her mind with rational thoughts, such as, "It costs too much."
A large part of writing emotive copy is by honing in on the benefits of a product, rather than the features. If a copywriter doesn’t understand this basic distinction between features and benefits, steer clear. This is an absolutely vital concept behind virtually all great sales copy.
Sign #3 - Positive Client Feedback
Expert copywriters typically have raving current and former clients who are willing to recommend them. If a copywriter can’t produce testimonials or positive feedback from past clients, this should be taken as a warning sign that his or her claims to greatness may be nothing but smoke and mirrors.
Also, keep in mind that testimonials can be easily faked. Truly great copywriters won’t be afraid to put you in direct email contact with other clients, in case you have any doubts.
Sign #4 - Quality, Relevant Work Examples
It almost goes without saying, but if a copywriter can’t produce quality examples of work he or she has done in the past, then expert status is definitely not theirs to claim. An expert doesn’t necessarily need to have been in the business for 25 years, but a reasonable body of work indicates that a copywriter has the skills and know how to give clients what they’re looking for.
Beyond that, seeing examples is simply a way to assess a writer’s skills and see if that particular writer’s style is well suited to your project. A good copywriter should be adaptable, so feel free to request samples of copywriting for various different products or services to see how well the writer manages to write for diverse markets. Remember that just because a writer does a great job for, say, a software product, doesn’t necessarily mean she’ll be able to handle writing sales copy for wheelchairs. The market is different and requires a different approach – to a true expert, this won’t be an issue, but for a novice it may result in a struggle.
Visit site: http://gameone.club/
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12.04.2018 04:05 Craigabify
п»їIntegrating CodeIgniter and WordPress for Better Functionalities
The question is how integrating CodeIgniter and WordPress for better functionalities help in achieving the desired effect. The answer is as discussed below.
CodeIgniter is one of the most preferred PHP frameworks owing to the fact that it brings versatility to the table. It is a framework that has been developed primarily for PHP coders who need a simple and elegant toolkit to create fully functional web applications. CodeIgniter is the framework of choice if you want a framework with a smaller footprint and exceptional performance at the same time. Added benefits of using CodeIgniter are seen in almost zero configuration requirements, freedom from restrictive coding rules, availability of clear and thorough documentation and a large and active user base. One of the favorite frameworks of PHP developers, CodeIgniter is built in the true spirit of an Open Source technology. Applications built on the CodeIgniter framework can be integrated into various content management systems; such as Wordpress, Joomla and Expression Engine. While Expression Engine which is built with Codeigniter, is the best fit, there are definitely a number of ways to integrate WordPress with CodeIgniter. WordPress being one of the most popular blogging tools in the world is used by most bloggers in a company. The need to integrate CodeIgniter and WordPress arises when customers want to incorporate a blog into their corporate websites which has been originally built on the CodeIgniter framework.
The initial problem which many companies face when they are using both Wordpress as well as CodeIgniter is when they want to incorporate CodeIgniter functionality into their Wordpress theme files. This becomes evident especially in case when the header and footer which is included in CodeIgniter view files also needs to be included in the WordPress themes. And more often than not it because a more trying task to have both WordPress and CodeIgniter work in tandem and at the same time avoid repetitions in the code.
There is no doubt that there are several ways to address this problem, but before that one must ensure to hire the services of the right software development partner. In case you need to hire PHP developers or hire Offshore CodeIgniter development services or you are looking for WordPress development experts then Mindfire Solutions would be the right choice for a Software Development partner. With more than 5 years of WordPress and CodeIgniter development experience our expert developers have already met the needs of our clients who wanted to integrate CodeIgniter and WordPress to get better functionalities and improved features for aptly meeting their business needs. Hire our CodeIgniter development services and rest assured for exceptional service delivery.
If you are looking to integrate CodeIgniter and WordPress to increase your social presence by making your blogs appear on your company's website then hire the services of Mindfire Solutions, one of the most trusted software services in PHP development. The Mindfire guarantee is also extended through the 15 days risk free trial offer which enables you to experience the higher quality of software services offered by Mindfire Solutions.
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The question is how integrating CodeIgniter and WordPress for better functionalities help in achieving the desired effect. The answer is as discussed below.
CodeIgniter is one of the most preferred PHP frameworks owing to the fact that it brings versatility to the table. It is a framework that has been developed primarily for PHP coders who need a simple and elegant toolkit to create fully functional web applications. CodeIgniter is the framework of choice if you want a framework with a smaller footprint and exceptional performance at the same time. Added benefits of using CodeIgniter are seen in almost zero configuration requirements, freedom from restrictive coding rules, availability of clear and thorough documentation and a large and active user base. One of the favorite frameworks of PHP developers, CodeIgniter is built in the true spirit of an Open Source technology. Applications built on the CodeIgniter framework can be integrated into various content management systems; such as Wordpress, Joomla and Expression Engine. While Expression Engine which is built with Codeigniter, is the best fit, there are definitely a number of ways to integrate WordPress with CodeIgniter. WordPress being one of the most popular blogging tools in the world is used by most bloggers in a company. The need to integrate CodeIgniter and WordPress arises when customers want to incorporate a blog into their corporate websites which has been originally built on the CodeIgniter framework.
The initial problem which many companies face when they are using both Wordpress as well as CodeIgniter is when they want to incorporate CodeIgniter functionality into their Wordpress theme files. This becomes evident especially in case when the header and footer which is included in CodeIgniter view files also needs to be included in the WordPress themes. And more often than not it because a more trying task to have both WordPress and CodeIgniter work in tandem and at the same time avoid repetitions in the code.
There is no doubt that there are several ways to address this problem, but before that one must ensure to hire the services of the right software development partner. In case you need to hire PHP developers or hire Offshore CodeIgniter development services or you are looking for WordPress development experts then Mindfire Solutions would be the right choice for a Software Development partner. With more than 5 years of WordPress and CodeIgniter development experience our expert developers have already met the needs of our clients who wanted to integrate CodeIgniter and WordPress to get better functionalities and improved features for aptly meeting their business needs. Hire our CodeIgniter development services and rest assured for exceptional service delivery.
If you are looking to integrate CodeIgniter and WordPress to increase your social presence by making your blogs appear on your company's website then hire the services of Mindfire Solutions, one of the most trusted software services in PHP development. The Mindfire guarantee is also extended through the 15 days risk free trial offer which enables you to experience the higher quality of software services offered by Mindfire Solutions.
Visit site: http://gameone.club/
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